86 Of Cmos In India See Creativity As Crucial For Driving Business Growth Report

WEB Dentsu Creative's Global CMO Survey Uncovers a New Era of Marketing Empowerment

WEB Dentsu Creative has released its annual global survey of 950 chief marketing officers (CMOs), revealing a new era of empowerment for CMOs worldwide.

Key Findings:

• 79% of respondents agree that marketing is a key driver of business transformation.
• 83% of CMOs believe that brands today are built on experiences that connect technology and humanity.
• 83% anticipate that AI will enable human teams to take on more creative tasks, while 86% believe it will improve efficiency.