WEB Dentsu Creative's Global CMO Survey Uncovers a New Era of Marketing Empowerment
WEB Dentsu Creative has released its annual global survey of 950 chief marketing officers (CMOs), revealing a new era of empowerment for CMOs worldwide.
Key Findings:
- 79% of respondents agree that marketing is a key driver of business transformation.
- 83% of CMOs believe that brands today are built on experiences that connect technology and humanity.
- 83% anticipate that AI will enable human teams to take on more creative tasks, while 86% believe it will improve efficiency.
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